BEIJING, Jun 29, 2010 (MARKETWIRE via COMTEX) --
China TechFaith Wireless Communication Technology Limited (NASDAQ:
CNTF) ("TechFaith") today released the new TechFace brand name, the
first mobile brand name in China to target the market of outdoor
sports enthusiasts. The initial mid- to high-end outdoor specialized
mobile phones will be launched and become available for sale in
The new TechFace brand targets outdoor sports enthusiasts. The
TechFace mobile phones will feature rugged (water proof, dust-proof
and shock-resistant) design, and feature functions including
altimeters, barometers, electronic compasses, lights, GPS, and gaming
Jungle, expected to be the first TechFace model to launch, is a
sturdy bar style, quad band (WCDMA2100, GSM 900/1800/1900) water
proof phone featuring dust-proof, shock-resistant, GPS, altimeter,
barometer, thermometer, hygroscope and light functions. Jungle will
be sold through multiple sales channels, including outdoor adventure
stores, online stores, network distributors, traditional IT channels
and regional sales teams.
Mr. Deyou Dong, Chief Operating Officer of TechFaith in charge of the
Company's mobile business, said, "We are excited about this launch as
it furthers our strategy of targeting niche markets with tailored
phones that have the potential to carry higher margin. The outdoor
sports enthusiast market is a massive market. We believe that
TechFace is the first mobile phone brand targeting at this market. We
expect this strategy will make the TechFace brand standout in the
market and help us gain loyal customers. More importantly, our
efforts in the outdoor enthusiast market complement our efforts in
other branded mobile segments which along with our existing ODP
business will help TechFaith achieve further success."
Deyou Dong further commented, "With the launch of TechFace, TechFaith
has completed the initial phase of its branding strategy. QIGI is
targeting the windows mobile segment (business users), while Glomate
with the Barbie and Disney brand names is targeting the fashion
segment (girls, students and teenagers), and TechFace targeting the
outdoor specialized segment (sports enthusiasts). Tailored services
for the various segments will also be available in the later stages.
Both the branding and ODP businesses are now equally important for
TechFaith and we also believe the branding business will create great
business opportunities in the future."
TechFaith (NASDAQ: CNTF) is a China-based original developed product
("ODP") provider focused on the original design and sales of mobile
phone products. TechFaith is targeting to build it to be a branded
mobile phone specialist in differentiated market segments in China
market. TechFaith is also striving a leading PC and online gaming
business through its wholly-owned subsidiary, 798 Entertainment
-- TechFaith engages in the development and production of middle to high
end handsets and tailor made handsets. TechFaith's original developed
products include: (1) multimedia phones and dual mode dual card
handsets of multiple wireless technology combination such as GSM/GSM,
GSM/CDMA, GSM/WCDMA, GSM/TD-SCDMA and UMTS/CDMA; (2) Windows-based
smartphones and Pocket PC phones; and (3) handsets with interactive
online gaming and professional game terminals with phone
-- With the capability of developing Middleware Application MMI/UI
software on 2G/2.5G(GSM/GPRS, CDMA1X), 3G(EV-DO, WCDMA/UMTS, TD-SCDMA)
and 3.5G(HSDPA) communication technologies, TechFaith is able to
provide Middleware Application MMI/UI software packages that fulfill
the specifications of handset brand owners and carriers in the global
market. For more information, please visit www.techfaithwireless.com.
-- TechFaith is targeting to be branded mobile phone specialist for
differentiated market segments in China market, such as under its
wholly-owned subsidiary brand name QIGI for smartphone business which
targets enterprise users and operator tailored market, under Glomate
brand, selling other licensed brand names for girls and teenagers.
-- TechFaith is targeting both the mobile and online PC gaming markets
through its websites www.798uu.com and www.798game.com with gaming
content developed internally, co-developed and licensed from third
Safe Harbor Statement
This announcement contains forward-looking
statements. These statements are made under the "safe harbor"
provisions of the U.S. Private Securities Litigation Reform Act of
1995. These forward-looking statements can be identified by
terminology such as "will," "expects," "anticipates," "future,"
"intends," "plans," "believes," "estimates," "confident," "outlook"
and similar statements. Among other things, the business outlook and
strategic and operational plans of TechFaith and management
quotations contain forward-looking statements. TechFaith may also
make written or oral forward-looking statements in its periodic
reports to the U.S. Securities and Exchange Commission on Forms 20-F
and 6-K, etc., in its annual report to shareholders, in press
releases and other written materials and in oral statements made by
its officers, directors or employees to third parties. Statements
that are not historical facts, including statements about TechFaith's
beliefs and expectations, are forward-looking statements.
Forward-looking statements involve inherent risks and uncertainties.
A number of important factors could cause actual results to differ
materially from those contained in any forward-looking statement.
Potential risks and uncertainties include, but are not limited to,
those risks outlined in TechFaith's filings with the U.S. Securities
and Exchange Commission, including its annual report on Form 20-F.
TechFaith does not undertake any obligation to update any
forward-looking statement, except as required under applicable law.
China Techfaith Wireless Communication Technology Limited
In the U.S.:
Global IR Partners
Tel: +1 914-337-8801
SOURCE: China Techfaith